The potato crop is one of the most high-cost productions which has high risks of soil, water and nitrate pollution from fertilizers applied. ?y using Crop Sensing Technologies (CSTs), innovative technologies are adapted to cropping systems, focusing on smart farming services in potato crops. Specifically, system data are collected from sensors installed in the field recording atmospheric, soil and plant parameters (e.g., temperature, humidity, precipitation, atmospheric pressure, wind speed, soil moisture, leaf temperature). All the aforementioned data are collected to a central cloud computing repository, processed, combined and converted into fact-based advice for the optimisation of procedures for irrigation, pest management and fertilization. The advice is then communicated to the farmers through web-based applications. Farmers lag behind in terms of the adoption of smart technologies that optimise the use of external inputs and the implementation of regulated deficit strategies, while few attempts have been made by researchers and document benefits to the farmers considering environmental, social and economic factors.